Social media marketing has evolved from a nice-to-have to an essential business strategy. At Aarsis Solutions, we've helped hundreds of businesses leverage social media to drive real results—increased brand awareness, lead generation, and revenue growth.
The Social Media Landscape in 2025
Social media continues to dominate how people discover, research, and purchase products and services. With over 4.9 billion social media users worldwide, the opportunity for business growth is unprecedented.
Key Statistics That Drive Our Strategy:
- 71% of consumers who have a positive social media experience with a brand are likely to recommend it
- 54% of social browsers use social media to research products
- Social media marketing generates 3x more leads than traditional marketing
- Video content on social media receives 1200% more shares than text and image content combined
Platform-Specific Strategies for Maximum Impact
LinkedIn: B2B Relationship Building
Why LinkedIn Works for B2B:
LinkedIn is where 80% of B2B leads come from social media, making it essential for professional services and B2B companies.
Our LinkedIn Strategy Framework:
1. Profile and Company Page Optimization:
- Professional headshots and branded visuals
- Compelling company descriptions with keywords
- Showcase pages for different services
- Employee advocacy programs
2. Content Strategy:
- Industry insights and thought leadership articles
- Case studies and client success stories
- Behind-the-scenes company culture content
- Educational content that solves industry problems
3. LinkedIn Advertising:
- Sponsored content for broader reach
- Message ads for direct outreach
- Dynamic ads for personalized experiences
- Event promotion ads for webinars and conferences
Results We Achieve:
- 250% increase in profile views
- 180% growth in company page followers
- 45% improvement in lead quality
- 300% increase in B2B lead generation
Facebook & Instagram: Community Building and Brand Awareness
The Power of Visual Storytelling:
With over 3 billion users across Facebook and Instagram, these platforms excel at building communities and driving consumer engagement.
Our Facebook/Instagram Strategy:
1. Visual Content Excellence:
- High-quality photography and graphics
- Video content including Reels and Stories
- User-generated content campaigns
- Behind-the-scenes authentic content
2. Community Management:
- Active engagement with followers
- Customer service through social media
- Community building around brand values
- Influencer partnerships and collaborations
3. Advanced Advertising Strategies:
- Custom audience creation and targeting
- Lookalike audiences for expansion
- Retargeting campaigns for warm leads
- Funnel-based advertising approaches
Performance Metrics:
- 350% increase in engagement rates
- 200% growth in followers
- 40% improvement in conversion rates
- 450% increase in website traffic from social
Twitter: Real-Time Engagement and Customer Service
Twitter's Unique Value:
Twitter excels at real-time communication, customer service, and thought leadership in fast-moving industries.
Our Twitter Strategy:
1. Real-Time Engagement:
- Industry news commentary and insights
- Live-tweeting events and conferences
- Quick customer service responses
- Trending hashtag participation
2. Thought Leadership:
- Twitter Spaces for audio discussions
- Thread series on complex topics
- Retweets with valuable commentary
- Networking with industry influencers
3. Customer Service Excellence:
- 24/7 monitoring for brand mentions
- Quick response times (under 1 hour)
- Proactive problem-solving
- Escalation protocols for complex issues
TikTok: Creative Content and Viral Marketing
The Rise of Short-Form Video:
TikTok's algorithm favors engaging, creative content, making it perfect for brands willing to be authentic and entertaining.
Our TikTok Approach:
1. Creative Content Strategy:
- Educational content in entertaining formats
- Behind-the-scenes business operations
- Employee-generated content
- Trend participation with brand relevance
2. Influencer Collaborations:
- Micro-influencer partnerships
- Brand ambassador programs
- User-generated content challenges
- Authentic product demonstrations
Content Creation and Curation Excellence
The 80/20 Content Rule
80% Value-Driven Content:
- Educational blog posts and articles
- Industry insights and analysis
- How-to guides and tutorials
- Customer success stories
- Behind-the-scenes content
20% Promotional Content:
- Product or service announcements
- Special offers and promotions
- Event and webinar invitations
- Company milestone celebrations
Content Calendar Strategy
Monthly Content Planning:
- Week 1: Educational and how-to content
- Week 2: Industry insights and trends
- Week 3: Customer stories and testimonials
- Week 4: Company culture and behind-the-scenes
Daily Posting Schedule:
- LinkedIn: 1-2 posts per day during business hours
- Facebook: 1 post per day with varied content types
- Instagram: 1 feed post + 2-3 Stories daily
- Twitter: 3-5 tweets per day including retweets and replies
Visual Content Creation
Design Principles:
- Consistent brand colors and fonts
- High-quality images and graphics
- Mobile-optimized visual content
- Accessibility considerations (alt text, captions)
Content Types:
- Infographics: Complex information made digestible
- Quote Graphics: Inspirational and industry-related quotes
- Product Photos: Professional product photography
- Video Content: Tutorials, testimonials, and behind-the-scenes
Social Media Advertising Excellence
Campaign Strategy Development
Funnel-Based Advertising:
Top of Funnel (Awareness):
- Brand awareness campaigns
- Interest targeting for new audiences
- Lookalike audience expansion
- Content promotion for engagement
Middle of Funnel (Consideration):
- Lead magnet promotion
- Email list building campaigns
- Retargeting website visitors
- Video view campaigns for education
Bottom of Funnel (Conversion):
- Direct product/service promotion
- Retargeting cart abandoners
- Customer testimonial campaigns
- Limited-time offer promotions
Advanced Targeting Strategies
Demographic Targeting:
- Age, gender, and location specificity
- Income and education level targeting
- Job title and industry targeting
- Life event targeting (new parents, homeowners)
Behavioral Targeting:
- Website behavior and interactions
- Purchase history and patterns
- Device usage and preferences
- Social media engagement behaviors
Custom Audiences:
- Email list uploads for targeting
- Website visitor retargeting
- App user engagement targeting
- Customer database matching
Analytics and Performance Measurement
Key Performance Indicators (KPIs)
Awareness Metrics:
- Reach and impressions
- Brand mention sentiment
- Share of voice in industry
- Follower growth rate
Engagement Metrics:
- Likes, comments, and shares
- Click-through rates (CTR)
- Video completion rates
- Story completion rates
Conversion Metrics:
- Lead generation from social media
- Sales attributed to social campaigns
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Reporting and Optimization
Monthly Performance Reports:
- Platform-specific performance analysis
- Content performance insights
- Audience growth and demographics
- Competitor benchmarking
Continuous Optimization:
- A/B testing ad creative and copy
- Audience testing and refinement
- Budget allocation optimization
- Content strategy adjustments
Case Studies: Social Media Success Stories
Case Study 1: Local Restaurant Chain
Challenge: Increase brand awareness and drive foot traffic to multiple locations
Strategy:
- Instagram-focused visual content strategy
- User-generated content campaigns
- Local influencer partnerships
- Facebook advertising for event promotion
Results (6 months):
- 500% increase in Instagram followers
- 35% increase in foot traffic
- 25% growth in online orders
- 180% improvement in brand awareness
Case Study 2: B2B Software Company
Challenge: Generate qualified leads and establish thought leadership
Strategy:
- LinkedIn thought leadership content
- Educational webinar promotion
- Employee advocacy program
- Targeted LinkedIn advertising
Results (12 months):
- 300% increase in LinkedIn engagement
- 150% growth in qualified leads
- 45% improvement in sales cycle speed
- Recognition as industry thought leaders
Social Media Management Tools and Technologies
Content Creation and Scheduling:
- Hootsuite/Buffer: Multi-platform scheduling
- Canva: Visual content creation
- Later: Visual content calendar
- Sprout Social: Advanced analytics and monitoring
Analytics and Monitoring:
- Facebook Business Manager: Native platform insights
- Google Analytics: Traffic attribution from social
- Brandwatch: Social listening and sentiment analysis
- Custom dashboards: Real-time performance tracking
Advertising Management:
- Facebook Ads Manager: Campaign creation and optimization
- LinkedIn Campaign Manager: B2B advertising management
- Google Ads: YouTube advertising campaigns
- Third-party tools: Cross-platform campaign management
Common Social Media Mistakes We Help You Avoid
Strategy Mistakes:
- Posting without a clear strategy or goals
- Ignoring audience preferences and behaviors
- Inconsistent posting schedules
- Focusing on follower count over engagement
Content Mistakes:
- Over-promotional content
- Poor visual quality
- Ignoring platform-specific best practices
- Not responding to comments and messages
Advertising Mistakes:
- Poor audience targeting
- Weak ad creative and copy
- Not testing different approaches
- Ignoring performance data
Getting Started with Aarsis Solutions
Our Social Media Service Packages
Social Media Starter (,000/month):
- 2 platform management (your choice)
- Content creation and scheduling
- Basic analytics and reporting
- Community management
Social Media Growth (,000/month):
- 4 platform management
- Advanced content creation
- Paid advertising campaigns (,000 ad spend included)
- Comprehensive analytics and optimization
Social Media Enterprise (Custom pricing):
- Full multi-platform strategy
- Dedicated social media manager
- Advanced advertising campaigns
- Influencer partnership coordination
- Priority support and consultation
Free Social Media Audit
What's Included:
- Current social media performance analysis
- Competitor benchmarking
- Content strategy recommendations
- Advertising opportunity assessment
- Custom growth strategy roadmap
Transform Your Business with Social Media
Social media marketing isn't just about posting content—it's about building relationships, driving engagement, and generating measurable business results. At Aarsis Solutions, we combine creativity with data-driven strategies to help your business thrive in the social media landscape.
Ready to accelerate your social media success? Contact us today for a free consultation and discover how we can transform your social media presence into a powerful business growth engine.
Get Started:
1. Schedule your free social media audit
2. Receive a custom strategy proposal
3. Start seeing results within 30 days
Contact us at social@aarsis.com or call us to discuss your social media marketing needs.